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Canada’s Anti-Spam Legislation – CASL | Lucky Mobile


What is Canada's Anti-Spam Legislation?

This federal law gives Canadians control over the commercial electronic messages (CEMs) they receive.

A CEM is any message sent to an electronic address where at least one of its purposes is to encourage the recipient to purchase a product or service or promotes a product or service.

What is considered a Customer Electronic Message (CEM)?

A Customer Electronic Message (CEM) includes communications sent by:

  • Email
  • Text message
  • Instant messenger
  • Social media messaging platforms that function like email and SMS messaging

This also includes communications where a secondary message is included and commercial in nature.

How Lucky Mobile follows CASL

To ensure that Lucky Mobile is CASL compliant, the following are incorporated into our current practices:

  • We obtain our customers’ consent before sending marketing and promotional CEMs
  • We clearly identify Lucky Mobile as the sender of the CEM (including our name and contact information)
  • We provide an easy-to-use option enabling customers to manage/unsubscribe from Lucky Mobile marketing communications within the CEM

Why is CASL important?

As a valued customer, it is important to keep you informed and updated about the products and services that Lucky Mobile has to offer. However, if you feel that the information you are receiving is not relevant, Lucky Mobile provides you with tools to manage your communication preferences.